focus boardshop

This project is a Rebrand for Focus Boardshop. Focus Boardshop is a local skate shop in Madison, Wi. Focus strives to be the best they can be, as they want to "make people pumped on what they purchase and give them the best experience possible." The main concept behind this rebrand is "FOCUS". My goal was to create something that plays with the idea of focusing on one task. Inspiring the viewer to want to continue skateboarding and snowboarding throughout life.

programs used

photoshop    illustrator    in-design    after-effects

© JHM DESIGN 2020

"Time is only an equation, illusions cause us to perceive otherwise."